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Digital Operative Inc

Junior Paid Search Specialist

Marketing – San Diego, California
Department Marketing
Employment Type Full-Time
Minimum Experience Entry-level

DO is searching for a passionate and motivated full-time Jr. Paid Search Specialist who has experience in the planning, daily management, ongoing optimization, and reporting of Paid Search campaigns.

Our ideal candidate has experience working across multiple customers throughout the day whose ultimate goals are driving sales and leads. This role will interface with a variety of cross-functional team members and reports to our Paid Media Manager. If you are passionate about working with great team members, have a knack for analyzing data, and enjoy the ever-evolving landscape of digital media, then read on!

Responsibilities in this Role:

      Work with our Paid Media Manager and help to manage the day-to-day Paid Search marketing activities across multiple search engines (Google, Bing) including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns

      Keyword research (discovery and expansion), review and editing of ad creative/copy, review and analysis of website performance metrics, and optimization of campaigns

      Data compilation and creation of detailed campaign monthly performance and trend reports with actionable insights and recommendations

      Create, coordinate, and QA all aspects of client tracking codes on site

      Assist Paid Media Manager with campaign strategy development including proposal research and development

      Provide analysis for campaigns from Google Analytics

      Work on special projects as needed to support the Digital Marketing team


Who We Are Looking For:

      You're an excellent communicator with the ability to sell, convince, and negotiate with people

      You have a team-oriented working attitude with an ability to work well under pressure with a friendly and positive outlook

      You are brave and not afraid to experiment, pitch ideas, explore the non-norm, but also ask questions/for help when needed

      You thrive in a learning environment through a curious and entrepreneurial spirit

      You have a great attention to detail

      Your team can rely on you to do what you say you'll do

      You have a passion for all things digital and especially Search

      You love having dogs around the office


Your Experience:

      Minimum of 1 year of experience planning/buying media for paid search environments and completing the following tasks: Keyword research, ad copy development, keyword bid management, campaign creation, and ongoing optimization

      Current ad certifications is a plus, but will also be a part of ongoing role development

      Assisting with Analysis and reporting experience including:

   a. building stories with the numbers

   b. providing confident recommendations based on findings/insights

   c. presenting findings

   d. ability to perform offline (ex/Excel) analysis on optimization opportunities

      Proven ability to juggle many projects, always meeting deadlines, and exceeding expectations

      Bonus Skills - Google Analytics, Google Tag Manager, Marketing Automation Systems or other technical skills

Thank You
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  • Location
    San Diego, California
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