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Digital Operative Inc

Email Marketing/CRM Specialist

Marketing – San Diego, California
Department Marketing
Employment Type Full-Time
Minimum Experience Mid-level

Digital Operative is a growing digital agency in search of a highly motivated Ecommerce Email/CRM Marketing Specialist to join our expanding team. This role will be working across client accounts to drive successful email & CRM programs using compelling creative, testing workflows, leveraging data and making recommendations as needed.

You will be a DO’er who adopts and contributes to DO’s fun and amazing culture. Looking for someone to join the team who loves dogs, happy hours, company volunteer days, and proud to be a part of our DO family!


  • Building email campaigns, performing list segmentation, fine-tuning testing approaches, HTML presentation and QA of all outbound campaigns on time and within scope
  • Troubleshoots technical issues in collaboration with developers, list segmentation and platform setups as needed day-to-day
  • Proofreads emails for clarity, grammar and spelling
  • Manages full Q.A. of emails
  • Owns email marketing & CRM activities day-to-day including email setup, scheduling, testing, tagging, deployment, content review, workflow/series creation and reporting
  • Owns tactical and promotional calendar for client’s email programs
  • Responsible for creation and ownership of email processes
  • Participates in and activates against email marketing strategy initiatives
  • Provides email marketing & CRM best practices to Accounts division and Digital Marketing team.
  • Provides in-depth reporting and analysis on email performance and pivots/makes recommendations based on those insights
  • Work inside agency's toolset - Google Analytics, Eloqua, Mailchimp, Bronto, Bluecore, Sailthru,  Klaviyo and Invision.


  • At least 3 yrs+ experience in similar role - Email Marketing, CRM Specialist
  • Experience in E-commerce email marketing
  • Experience with email platforms - Eloqua, Mailchimp, Klaviyo
  • Proficient in marketing automation technology
  • Ability to troubleshoot technical issues with email setup & sending
  • Understanding of database and segmentation
  • Attention to details is a must
  • Must hit all deadlines
  • Experience within agency environment is a bonus
  • Proactive, energetic & positive-minded

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  • Location
    San Diego, California
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